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         Consumer behavior and marketing strategy
 

 
Author   Peter,J. Paul (Author)
Olson,Jerry C. (Author)
Responsibility Data   J. Paul Peter, Jerry C. Olson
Publication Data   Boston: McGraw-Hill/ Irwin, 2005
Edition   7th ed.
Physical Description   xxv, 578 p.
Series Data   McGraw - Hill/ Irwin series in marketing;
ISBN   0-07-111177-8    
Subject Area   Marketing
Subject Headings   Consumer behavior Marketing
Call Number   658.8342 PET
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CopyBarcodeReg #Volume IDItem StatusDue DateLocationMedia Type
1 081965 83724 AVAILABLE English hall - 1st floor PRINT

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